Digital marketing is dynamic, and you need to create engagements along every step of the customer journey. Most enterprises turn to marketing automation tools to streamline their marketing efforts. A typical automation tool focuses on just one or two capabilities. … Read More
Is Automation the Answer to Your MarTech Stack Challenges?
It’s no secret that the marketing technology industry has had exponential growth in the last decade. Since 2011, this landscape has experienced a growth of over 5,000% – no, that’s not a typo! Currently, there are 8,000 MarTech solutions on the market and counting. … Read More